F+Life Research Institute is located in Shanghai Yishan Road Home Decoration Mall, surrounded by many similar home decoration design brands. The brand hopes to break away from consumers' inherent perception of the industry through space design strategy and form an art exhibition hall with personality and artistic style.
F+Life Research Institute is a whole-house customized brand focusing on minimalist style, established in 2018. Following the minimalist concept of the brand, we draw design inspiration from the Salk Institute of Biology of Louis Kang, use restraint to shape the shape of space, and use light as the medium to construct the spirit of the place.
The development of the Internet and the experience of the epidemic have changed people's shopping and lifestyle to a large extent, which also put forward a new era proposition for brand space. Unlike the simple display of products in the past, the current brand exhibition hall pays more attention to displaying the brand temperament through space design, so as to bring the guests an immersive brand experience.
The order of understanding things is often from the outside to the inside, so creating a curious space prologue is a very important part in the design of commercial exhibition halls.
We broke the flat and direct space structure, put a piece of wall in the front of the space, reorganized the space path to increase the space's walkability, and the black walls on both sides were evenly illuminated by the wall washing lamps at the upper and lower ends, presenting a unique light and shadow texture.
The lower end of the central bar is embedded with a linear light band, which outlines a strong body and brings a flexible floating feeling.
The starry sky at the top, the linear light band at the central bar, the rich wall illuminated by the wall washing lamp, and the "point, line, and surface" in the minimalist design can be seen here.
The longitudinal space behind the wall is divided into two parts, and the central corridor connects six areas.
The black corridor wall more highlights the starlight spots brought by the perforated aluminum plate on the top surface. The watercourse in the Salk Institute of Biology square is reproduced in the space with linear lights, and the warm color lights are extended in the dark space, breaking the silence of the whole space, increasing the depth of the space, and attracting people to explore the depth of the space.
In addition, there are three invisible doors in the corridor, which can be opened and closed according to different space requirements, and the space can be cut horizontally.
In addition, there are three invisible doors in the corridor, which can be opened and closed according to different space requirements, and the space can be cut horizontally. The first floor is the overall prologue of the space, the second and third floors are the product display and customer negotiation area, and the fourth floor is the office area. In the product display area, we have broken the scenario-based design of the exhibition hall design, and more importantly, we have presented the space charm consistent with the product.
The dark horse device in the corner of the space, such as the dark horse F+Life Research Institute in the whole-house customization industry, has entered our vision.
Opposite the dark horse is the minimalist island and platform negotiation area. The long table island and platform that meets the standing height can accommodate many people to exchange and negotiate here. The wall behind the island platform is neatly listed with hundreds of product models, which is convenient for customers to read and understand.
At F+Life Research Institute, we try to create a space atmosphere by using the dialogue between light and wall in a limited physical space in a minimalist way, endow the space with infinite imagination, and present the brand concept of minimalism and restraint.
As F+Life Research Institute understands home, "starting from the essence of home, we can customize our home lifestyle." We believe that starting from the essence of the brand, combining the product and space atmosphere more softly is a more consistent presentation of the brand concept.