Hegel once said that "clothing is a fluid building". Indeed, there seems to have been an inextricably intertwined relationship between clothing and architecture. Tracing back to its origin, both were created for the purpose of shielding and protecting human beings, one static and one moving, interacting with each other, and jointly constructing a three-dimensional spatial art.
PAN'TTERFL, an original French catwalk brand founded in 2012. In its brand new experience art space store design, FF hopes to give the space more cultural and artistic attributes by retracing the growth process of the brand, trying to evoke everyone's memory fragments.
The large arc-shaped floor-to-ceiling windows at the entrance break the objective limitation of the area and form an open dialogue with the outside, allowing light, shadow and sight to flow and change in the two spaces.
At the entrance, the front porch composed of a series of red arch coupons attracts people to go unconsciously. The classical elements are treated in a modern way, and on the basis of retaining their elegance and dignity, the spatial sequence of the axis is enhanced, and the sense of ceremony of entering the door is completed.
The functions of the interior are not complicated. Reception, negotiation, display and storage are all in their own place, and the space is separated in a simple and clear way.
When art is integrated into clothing items, in the display space of this new era, lines and spaces are interlaced, colors and time are connected, and exhibits and displays collide. Together they started a time-limited interactive dialogue with time and space.
The elegant arc runs throughout, wrapping the clothing display area and the screen area, presenting a free and diverse space form. People's behavioral lines are also laid out.
The linearly arranged ready-to-wear display area is an art gallery facing the self. Under the weakened background treatment, it is clear and clear at first glance.
The dynamic digital screen cooperates with the mirror surface, giving the space flexibility. The weightless effect created by reflection gives a surreal sensory experience.
The red color that breaks into the art space mobilizes all the emotional value of people, and transitions from purely formal aesthetics to spiritual aesthetics. Through the language of color, the brand's transformation process of "reborn from ashes, broken into a butterfly" and returned to the true state of the self.